We love hearing about the different ways our customers are using their free daily Hour of Power. Check out how Kiwi start-up Escape Plan is making the most of theirs.
Meet Escape Plan
Escape Plan is an online store selling high-quality men’s streetwear and outdoor brands to the world from Auckland, from great New Zealand brands like Huffer to top-quality outdoor gear from The North Face. These kindred entrepreneurial spirits are good friends of ours, and we’ve been powering up their office/HQ since April 2014.
Escape Plan was started by three mates passionate about the outdoors and escaping the daily grind. From t-shirts to axes, the Escape Plan team curates a hand-picked selection of local and international gear for any adventure – whether it’s a weekend road-trip or 5-day hike into the back of beyond.
Just like Electric Kiwi, they’re out to give their customers a better deal and awesome online service. They’re out to do good too – every sale on Escape Plan supports Oxfam’s awesome work, by donating the value of giving clean drinking water to someone in the Pacific.
Not quite your typical Hour of Power…
Escape Plan’s chosen free daily Hour of Power is 2-3pm. 365 days a year, all power used by the business during this hour is absolutely free. Between 2-3pm, the team can be found charging cameras and devices or powering up lightboxes and studio lights to carefully photograph new products. They also flick on the iron to get any clothing that needs shooting that day looking its best.
“It’s important we get the very best quality high-res shots for our website, so our customers can see exactly what they’re buying” explains Escape Plan founder Alan. At the same time, all the usual power needed to keep their HQ and business ticking over (computers, lights, fridge, music, toastie machines etc) is free during their Hour of Power.
What they say
Being with Electric Kiwi has been awesome for us. Like most businesses, we run a tight ship when it comes to cash, and their sharp rates and great customer service have meant we’re investing our time and money into our customers rather than worrying about the bills. Plus we get the kicker of free electricity for an hour every day – which gets the finance team seal of approval!”
Electric Kiwi mentioned on Escape Plan’s blog
Behind the scenes: powering up Escape Plan
16 November 2015
At Escape Plan we're super proud to be a New Zealand owned and operated company, bringing you some of NZ's finest brands along with some of the best gear from around the world. Here's a wee shout out to our friends at Electric Kiwi, another young and innovative kiwi company - they help us keep the lights on and the Escape Plan store open 24/7.
We started out Escape Plan because we wanted to bring you the best of New Zealand brands, like Huffer and Federation, as well as awesome outdoors gear from brands like The North Face - so you can get outside and see how awesome our country is. We thought the status quo of shopping was a little bit stale too - so we've brought you free shipping on orders over $25 and a massive 101 days to return stuff if something's not right. Basically, we looked at how shopping worked and we thought we could do things a bit better for our customers.
About the same time Escape Plan started, our mates at Electric Kiwi went into business too, and we're stoked to be on the same journey of shaking things up a little and having a crack at running a business. In case you've missed them, they're a kiwi owned electricity company that have awesome online service and lots of free benefits (sound familiar?). When we're not out camping, Electric Kiwi power our computers to keep us up and running, and keep our cameras charged and studio lights burning bright - all so we can bring you high quality, high res product shots that show you exactly what you're buying. We quite like their Hour of Power thing, where they give us free electricity for an hour at 2pm every day - it's about then we chuck all the camera batteries onto the charger, iron out the wrinkles on the clothes we're about to shoot, crank up the stereo to 11 and maybe fire up the toastie pie machine too. Thanks fella
