Home Industry Watch Why Kiwi Mobile is shaking up the mobile industry

Why Kiwi Mobile is shaking up the mobile industry

Kiwi mascot high fives a Luke Blinkoe celebrating shaking up the mobile industry.
igh five for finally shaking things up in mobile data! Join Kiwi Mobile and stop wasting money on unused data.

Stop wasting money on unused mobile data!

Did you know Kiwi’s collectively spend around $400 million every year on unused mobile data? Shocking, right? Well, Kiwi Mobile is here to put an end to this madness and save you money with our innovative mobile plan.

Research shows that on average, Kiwis on post pay plans have about 6.7GB of mobile data unused every month. That’s a whopping 72.4 million gigabytes going down the drain annually. More than half of us (59%) are paying for more data than we actually need, and it’s no wonder that 68% of us want more flexibility in our mobile plans.

The Solution: Kiwi Mobile’s Choice Plan

Kiwi Mobile’s CEO, Luke Blincoe, has had enough of Kiwis being ripped off by inflexible mobile plans.

The current plans in the market are designed to make us pay for more data than we need, even the so-called ‘rollover’ plans.

Kiwi Mobile’s new plan is here to change the game.

How It Works:

Basically it’s one plan, that’s all the plans. You start with a 5GB max speed data allocation, then if you run out you can either use slower data (1.2Mb/s) for the rest of the month, or level up to the next tier (10GBs) to keep using fast data. You can keep levelling up all the way to 100GBs of max speed data. 

So if you need more fast data this month, go for it. If you don’t, that’s cool, you won’t need to pay for it either. Of course you can automate all of this easily in the snazzy new Kiwi Central app.

“It’s like being able to upgrade your plan whenever you want without the hassle of actually doing it several times a month,” says Luke. You only pay for the higher tiers on the days you use them, so no more getting ripped off or worrying about running out of data.

Transparency and Savings

We’re shedding light on the confusing tactics used by traditional telcos. These companies often encourage us to pay for more data than we need because it costs them very little to provide it. 

For example, if you’re on one competitor’s $65 endless plan with 15GB of data but only use 9GB, you still pay the full amount. With Kiwi Mobile, you’d only pay $44 for 9GB.

If you need 15GB, you pay $49, and if you go up to 89GB, you still only pay $61. You can use up to 100GB of max-speed data without breaking the bank.

No Hidden Costs, No Sneaky Fees

Following the Commerce Commission’s guidelines, Kiwi Mobile’s Choice plan has no hidden costs or penalty fees for leaving. Including sneaky notice periods.

A Brand You Can Trust

Kiwi Mobile is brought to you by Electric Kiwi, one of New Zealand’s most-loved power and broadband brands. So customers can expect the same award-winning service and customer support with wait times under a minute. Kiwi Mobile operates on 2degrees’ mobile network, covering 98.5% of the places where Kiwis live and work.

Join the Revolution

“We are fired up,” says Luke. “We intend to really bring the challenge to the big guys, and our goal is that Kiwis are the benefactors of that.”

Ready to stop wasting money on unused mobile data? Check out Kiwi Mobile today and start saving!


Data on wasted gigs based on research commissioned by Kiwi Mobile and conducted by Perceptive in 2024.

Comparison based on competitor’s 15GB Endless data plan $65/month (15GB at Max Speed) taken from thier website on 11.7.24 and compared to Kiwi Mobiles Choice Plan. Monthly Kiwi Mobile price rounded to the nearest dollar, and estimated assuming max speed data usage is spread equally across an average monthly data cycle (30.42 days). Kiwi Mobile Choice Plan Max speeds up to chosen data tier allowance (to 100GB per month), then Endless data at reduced max speeds of 1.2mbps. T&Cs and Fair Use Policy apply.


A new way to mobile.

Flexible, fair, and designed to save you money. That’s better.


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